TAGIIO
Fixing digital notetaking
The Context
Tagiio is an early-stage startup that creates solutions for collaborating and sharing information. Their first product is a notetaking app that stands out from the field for it's robust collaboration features and clean straightforward design.
I worked directly with the Tagiio founders as a freelance Creative Director to go from initial whiteboard sketches to their first launch and successful funding round.
Approach
The Taggio founders had an intuition that the potential for mobile notetaking was not being realized. I conducted a competitive review to understand what the gap in the market might be. Most applications had a very narrow focus. Evernote had a broad focus but had become bloated. The founders envisioned something with the scope of Google Keep but with a stronger set of sharing features.
The Job to Be Done
We conducted a round of formative research and found that people were often emailing themselves random bits of infomation that could have been better served if they were taken as notes. We framed this behavior using Clay Christensen's "Jobs to be done" framework as "stop emailing yourself."
Snippets
We also found in our research that there is a class of information, we called it snippets, that is not well served by email or current notetaking apps. These items of information -- grocery lists, health insurance numbers, a travel itinerary -- are often shared among users.
Visual Identity
In contrast to the bloated and busy identities that most apps were using at the time, we developed a simple flat UI kit.
Visual Details
We honed in on a few key items, in this case the "newly shared" note indication, and explored options.
Key Views
We developed a landing screen that was designed to immediately reveal the core concept of the application: there are four key views to notes. We designed a grid view of notes that gives each note as rich a preview as possible, an innovation in displaying notes at the time.
