Hi, I’m Michael G. Lewis.
Michael G. Lewis is an Executive Creative Director and experience strategist specializing in museums, cultural institutions, narrative environments, and experiential systems. His work includes the Adams Presidential Center, the National Medal of Honor Museum, Edelman Fossil Park & Museum, and Destination Crenshaw. Prior to G&A Michael worked as a digital product designer working across consumer and enterprise products. He is trained as an architect and has an M.Arch. from the University of Virginia.
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MICHAEL G. LEWIS
Executive Creative Director | Narrative Environments & Experiential Systems
646-280-6044
EXPERIENCE G&A (GALLAGHER & ASSOCIATES)
Executive Creative Director
Jul 2018 - June 2026 (8 years)
Oversaw a 90-person multidisciplinary creative organization serving G&A’s
museum and cultural institution practice, with teams spanning strategy,
narrative development, experience design, media, architecture, and creative
technology. Responsible for creative quality, talent development, and the
translation of institutional goals into compelling visitor experiences across
the firm’s project portfolio.
Developed interpretive frameworks, narrative strategies, and experience
concepts that shaped the visitor journey and physical and digital realization
of major cultural projects. Served as primary client relationship owner and
Creative Director on flagship engagements including the National Medal of
Honor Museum, Edelman Fossil Park & Museum, Adams Presidential Center,
Vicksburg National Military Park Museum, and Destination Crenshaw. Work
consistently spanned institutional narrative development, visitor experience
strategy, public engagement, and integrated physical and digital experience
design.
Operated as a member of firm senior leadership, contributing to
strategy, business development, and organizational growth. Grew the
creative department by 30% during a period when firm revenue doubled.
Pitched selectively at two to three major opportunities annually, landing
approximately one significant new account per year at project budgets
ranging from $3M to $30M.
SUMMARY
Executive creative director with twenty years experience leading strategy, narrative development, and
experience design across cultural institutions, digital products, and branded environments. Known
for shaping complex projects with boards and leadership teams from the earliest moment of vision
through built reality, translating institutional complexity into human experience that moves people.
Recent work includes the National Medal of Honor Museum, Edelman Fossil Park and Museum, and
the Adams Presidential Center.
Michael G. Lewis | Executive Creative Director michaelgelewis@gmail.com | 646-280-6044
EXPERIENCE
RGA
Creative Director
Feb 2010 - Aug 2014 (4 years 7 months)
Led research, strategy, interaction design, and data visualization initiatives
across digital products, branded experiences, and emerging technology
platforms for clients including Nike, Mastercard, the LA Dodgers, Johnson &
Johnson, and Verizon. Grew R/GA’s data visualization practice to a twelveperson
team. Held deepest ownership on McCormick FlavorPrint, directing
both the data visualization and core product UX and offering. Recognized
with Cannes Cyber Lions Silver and Bronze and IAB MIXX Silver.
Michael G. Lewis | Executive Creative Director michaelgelewis@gmail.com | 646-280-6044
BLOOMBERG
Creative Director
Sep 2015 - Jul 2018 (2 years 11 months)
Led experience design across complex financial information systems and
flagship enterprise digital products within Bloomberg’s global ecosystem.
Directed a focused creative team working across collaboration functions
including Bloomberg Note and Bloomberg Instant, shipping multiple
continuous releases. Worked extensively across product strategy, user
research, interaction design, and data visualization to translate institutional
complexity into intuitive tools for a demanding professional audience.
Independent Creative Director / Experience Strategist
Aug 2014 - Sep 2015 (1 year 2 months)
Embedded with client and agency teams across product strategy, new business
development, and digital experience design. Notable work included contributing
to product strategy and leading design of the Zagat iOS app at Google.
FREELANCE | GOOGLE | WUNDERMAN THOMPSON
SCHEMATIC
Director, User Experience Design
Feb 2009 - Feb 2010 (1 year 1 month)
Led user experience and interaction design across large-scale consumer
platforms and early mobile experiences, translating complex systems into
intuitive, human-centered products. Work included the global launch of
the Nokia Ovi Store, major redesign initiatives for Bank of America’s digital
platforms, and early mobile commerce experiences for FreshDirect.
EDUCATION
AWARDS
SKILLS
Cannes Cyber Lions — Silver & Bronze, McCormick FlavorPrint
IAB MIXX Awards — Silver, McCormick FlavorPrint
University of Virginia — Master of Architecture (M.Arch.) Architecture
Rutgers, The State University of New Jersey — Bachelor of Arts (B.A.)
Creative Direction
Institutional Visioning
Executive Communication
Experience Strategy
Experiential Design
Spatial Design & Storytelling
Exhibition Design
Systems Thinking
User Experience Design
Participatory Design
Multimodal User Research
Interaction Design
Information Architecture
Michael G. Lewis | Executive Creative Director michaelgelewis@gmail.com | 646-280-6044
MARPILLERO POLLACK ARCHITECTS
Architectural Designer
Aug 2006 - Jan 2008 (1 year 6 months)
Early foundation in spatial thinking, concept design, and environmental
storytelling across public and institutional projects including the Elmhurst
Community Library, Staten Island Children’s Museum, and Queens Plaza
urban redesign.
Responsibilities included 3D modeling, façade systems development, exhibit
and environmental concepting, landscape visualization, and the design of
custom public furniture and site elements.
EXPERIENCE
Michael G. Lewis is an Executive Creative Director, experience strategist, and design leader specializing in museums, cultural institutions, exhibition design, narrative environments, experiential design, visitor experience, civic engagement, interpretive planning, user experience design, digital products, and experiential systems.