About

I've never been particularly interested in mediums. Architecture, software, museums, exhibitions, workplaces, public spaces, hospitality environments—they look like different professions from the outside. From the inside, they all ask remarkably similar questions.

How do people understand something complex?
How do organizations align around a shared vision?
How do ideas become experiences?

Over the last twenty years I've had the unusual opportunity to work across all of those domains. I began in architecture, where I learned to think about space, systems, and the relationship between physical environments and human behavior. I moved into digital product design during the early growth of mobile computing and enterprise software, leading UX, research, and product strategy for organizations including Bloomberg, Google, Nike, and others. More recently I spent eight years leading interdisciplinary teams creating museums, cultural institutions, and public environments where architecture, media, technology, storytelling, and organizational strategy all had to work together.

At first those transitions looked like career changes. Eventually I realized they weren't. They were different expressions of the same practice.

Whether the final result is an application, a museum, a workplace, or a civic institution, my work has always been about creating coherence—helping people understand complex systems, helping organizations align around ideas, and helping teams translate vision into experiences that feel inevitable once they exist.

That realization has shaped how I think about design itself.

I increasingly see design not as a collection of methods or artifacts, but as the discipline of directing creative effort toward meaningful outcomes. The medium changes. The underlying questions rarely do.

Today my interests extend beyond individual projects into the evolution of creative organizations themselves: how leadership scales creativity, how AI changes creative practice, how interdisciplinary teams operate, and how institutions adapt when the tools of design change faster than the reasons we design.