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      <image:caption>The features generated in the brainstorm phase were too ambitious to include in a single release. I worked with product and engineering counterparts to create a high-level prioritization to focus our design efforts.</image:caption>
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    <lastmod>2018-03-09</lastmod>
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      <image:caption>Perfecting Local Search</image:caption>
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    <lastmod>2018-03-09</lastmod>
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      <image:caption>Redefining recipe discovery</image:caption>
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      <image:title>LA Dodgers - DODGERS TRADING ROOM</image:title>
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      <image:title>LA Dodgers</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.michaelgelewis.com/bloomberg-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1503594302123-OA1KJY3ZJJ1SXR5AZFYH/Bloomberg.png</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1511810168658-9WSLZMJO4Z6N7E9GN444/BBG_Hero+copy.jpg</image:loc>
      <image:title>Bloomberg (Copy) - BLOOMBERG</image:title>
      <image:caption>Streamlining Enterprise Collaboration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520538412567-IR4U1JND3IYPY98FQO5B/Sprint+Working+Room.jpg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520609625119-PFZR4T7ISF0G80U6INYW/Old+SPDL.jpg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520553600036-WXGSMDMQVR6FDAKG8CDH/image-asset.jpeg</image:loc>
      <image:title>Bloomberg (Copy) - Formative Research</image:title>
      <image:caption>We stepped back from the legacy application and conducted a round of formative research, talking with 20 users representative of key types, to learn the current fundamentals of their business needs and workflows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520553878238-GCDS77UWVM1JZ5VTYF9A/SPDL+Sketches+grid.jpg</image:loc>
      <image:title>Bloomberg (Copy) - Ideation</image:title>
      <image:caption>Building on a refined understanding of the key workflows, I ran a workshop with engineers, designers, and product managers to brainstorm new features tailored fit to client needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520553979945-GHQAKHD636HFEG0Q1BEV/SPDL+Phases.jpg</image:loc>
      <image:title>Bloomberg (Copy) - Prioritization</image:title>
      <image:caption>The features generated in the brainstorm phase were too ambitious to include in a single release. I worked with product and engineering counterparts to create a high-level prioritization to focus our design efforts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520535957913-1IKKG4L83FPSVNSTA9IR/SPDL+Contacts.jpg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520536221687-N0UUAW2ZY7G620TM1DX0/SPDL+Lists.jpg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520537108136-KLTYOFULFIF0Z4NXI0V5/image-asset.jpeg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520537529909-8TBC3S2TKZHMYA9NLF1S/SPDL+Task+Tests.jpg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520537582822-V2C1S88JX1YQIC9UYVLF/image-asset.jpeg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ccfe67e4b06dde8f7d1b0d/1520537863770-V7RD11ZFUFXQAHHMYTJ3/SPDL+Create+Contact+NEW.jpg</image:loc>
      <image:title>Bloomberg (Copy)</image:title>
    </image:image>
  </url>
</urlset>

